I’m Winnie, a watch manufacturing consultant backed with 30+ years of watch production.

I help founders bring their watch ideas to life — from design to full-scale manufacturing.

Many factories can make cases and hands. Few help shape the brand that sells them. Because a good product isn’t enough anymore — you need a story that can’t be copied.

OEM/ODM — Full scale production

We do the heavy lifting. Whether you have your own design that want us to manufactuer or you prefer fast launch to test the market with our in house design. We help to streamline both paths with your desire.

OEM/ODM — Full scale production

We do the heavy lifting. Whether you have your own design that want us to manufactuer or you prefer fast launch to test the market with our in house design. We help to streamline both paths with your desire.

OEM/ODM — Full scale production

We do the heavy lifting. Whether you have your own design that want us to manufactuer or you prefer fast launch to test the market with our in house design. We help to streamline both paths with your desire.

Beyond Machines — Brand & Product Strategy

Small team and looking for creatives and marketing strategy to launch your watch brand. You have come to the right place.

Beyond Machines — Brand & Product Strategy

Small team and looking for creatives and marketing strategy to launch your watch brand. You have come to the right place.

Beyond Machines — Brand & Product Strategy

Small team and looking for creatives and marketing strategy to launch your watch brand. You have come to the right place.

  1. OEM vs ODM — which for me?

    OEM if you own the design and need full customization. ODM if you want speed and lower upfront design cost. Choose depending on control vs time-to-market.

  2. OEM vs ODM — which for me?

  3. OEM vs ODM — which for me?

    OEM if you own the design and need full customization. ODM if you want speed and lower upfront design cost. Choose depending on control vs time-to-market.

  4. Can you help from a concept?

    Yes — We can convert concept into real design, build a prototype, and quote production.

  5. Can you help from a concept?

  6. Can you help from a concept?

    Yes — We can convert concept into real design, build a prototype, and quote production.

Notes with real manufacturing lessons, trend calls, and invites to occasional live Q&A sessions.

Join the Founders List

Notes with real manufacturing lessons, trend calls, and invites to occasional live Q&A sessions.

Join the Founders List

Notes with real manufacturing lessons, trend calls, and invites to occasional live Q&A sessions.

Join the Founders List

Hong Kong Office

Flat 1106, 11/F.,
Goodluck Industrial Centre,
808 Lai Chi Kok Road,
Cheung Sha Wan, Kln, Hong Kong

China Factory

5/F., Block A,
Yin Tian Industrial Zone,
C Area, Xi Fa, Xi Xiang,
ShenZhen, China
Tel: 0755-27449636
Fax: 0755-27449154

© 2025 Behind the dial All Right Reserved

Hong Kong Office

Flat 1106, 11/F.,
Goodluck Industrial Centre,
808 Lai Chi Kok Road,
Cheung Sha Wan, Kln, Hong Kong

China Factory

5/F., Block A,
Yin Tian Industrial Zone,
C Area, Xi Fa, Xi Xiang,
ShenZhen, China
Tel: 0755-27449636
Fax: 0755-27449154

© 2025 Behind the dial All Right Reserved

Hong Kong Office

Flat 1106, 11/F.,
Goodluck Industrial Centre,
808 Lai Chi Kok Road,
Cheung Sha Wan, Kln, Hong Kong

China Factory

5/F., Block A,
Yin Tian Industrial Zone,
C Area, Xi Fa, Xi Xiang,
ShenZhen, China
Tel: 0755-27449636
Fax: 0755-27449154

© 2025 Behind the dial All Right Reserved

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